D&AD Awards 2011 Call For Entries Now Open

11th November, 2010

D&AD and the 2011 Awards

The President speaks in as many languages as possible

The Team
In 2011 D&AD teamed up with WorkClub (creative), HungryMan (production) and TAG (translation and print production) to produce the Awards Call for Entries campaign.

D&AD President - Sanky
D&AD's current President, Simon 'Sanky' Sankaraya, is a founding partner of interactive agency AllofUs. He runs the team of visual designers in his role as art director.
Previously, he studied information design at Nottingham, and joined Digit at its inception as an art director. He has spoken at Design Indaba, IDN conferences in Sydney and Singapore, Flash Forward, The Typographic Circle and Design Yatra in Goa. He also teaches at the London College of Communication, Hyper Island in Sweden and Space Invaders in Copenhagen. Sanky is not multilingual and by his own admission 'has never been all that good at languages.'
www.allofus.com

Creative
The idea behind this year's Call for Entries is The President Speaks In As Many Languages As Possible.

D&AD's current President, Sanky attempted to learn a tongue-in-cheek speech and deliver it as The President in as many languages as possible.

The only language Sanky speaks is English so he had no head start, he had to learn each language phonetically and work with voice coaches until he got the speech right - or as near to right as possible.

He made it to 13 over two days. Russian proved to be a bridge too far. Don't be surprised if a few further installments appear over the next couple of months.

The speeches are available at to view at  www.youtube.com/dandad

Credits:
Creative Directors: Andy Sandoz & Ben Mooge
Creatives: Ben Harris & Mathieu Cuvelier
Strategist: Niccolo Rigo
Producer: Tom Gardner
Director: James Haworth
Film Production: Hungry Man
Translations: World Writers


D&AD
Founded in 1962, D&AD exists to perpetuate brilliance in commercial creativity. It constantly pushes boundaries, initiating debate and encouraging experimentation, nurturing a tradition of craft skills and celebrating excellence within the creative industries and beyond. D&AD is not for profit.

D&AD Awards 2011
The annual D&AD Awards are recognized throughout the world. They set an absolute standard for creative excellence and provide a reference point for the creative industries. Entries span disciplines from music videos to illustration, online advertising to web-design. Winning work appears in the D&AD Annual.

Award Levels
There are four level of award at D&AD:

In Book - Best of the year
Work that will feature in the prestigious D&AD Annual

Nomination - Shortlisted
Work that has Pencil-winning potential

Yellow Pencil - Creative Excellence
Awarded for creative excellence in a specific discipline

Black Pencil - Groundbreaking
Extremely rare and awarded to truly groundbreaking work

Judging Criteria
Judges are asked to consider three things:
1. Work must be a highly original and inspiring idea
2. It must be exceptionally well executed
3. It must be relevant to its context
In craft categories, like Sound Design or Photography, work is judged primarily on the strength of the specific craft, and then on how it contributes to the success of the idea.

Eligibility
Work that has been commercially released between 1 January 2010 and 31 December 2010 is eligible for entry.

Key Dates
Call for Entries - Monday 1 November 2010 
Earlybird Deadline (save 10%) - Monday 29 November 2010
Final Deadline - Monday 31 January 2011
Judging - Monday 11 April - Thursday 14 April 2011

Juries & Foremen
25 distinct juries, formed of the world's leading creatives will judge in 2011.

D&AD Annual
The best work of each year is published in the D&AD Annual and online at dandad.org. The 2010 annual was designed by artist Bob & Roberta Smith and will be available in both limited D&AD members' edition and general TASCHEN release in shops from mid-November.

Past Winners
View past winners in the D&AD Archive at www.dandad.org/awards/professional/archive

Useful links
Awards Website: www.dandad.org/awards
Past Winners Archive: www.dandad.org/awards/professional/archive