Ogilvy Launch The Red Papers

30th July, 2010

Building on David Ogilvy's publishing legacy, Ogilvy & Mather is launching, The Red Papers, an ongoing series of books on the trends driving the future of marketing, authored by Ogilvy executives from around the world.

The Red Papers, published quarterly, will encapsulate the transformative thinking Ogilvy undertakes. The series launches this week with two Papers that offer innovative, counter-intuitive takes on two of the key issues in business today: social media and data analytics.

Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, "As we emerge from the recession, it's important that this industry explain what it does again. The 'Red Papers' are a response to the times, the worst of times just passed, and, I believe the best of times to come. They are not afraid to express points-of-view -- just as David Ogilvy would have expected."

Once you sign up, the issues are delivered to you email inbox for free. The first two issues are available to view at http://www.ogilvy.com/theredpapers
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John Bell, Global Managing Director of Ogilvy's 360 Degree Digital Influence Group and Pete Blackshaw, EVP, Nielsen Online Digital Strategic Services, discuss the growing interest in Enterprise Branding as featured in John Bell's newly released "Socialize the Enterprise," the first in a series of Red Papers published by Ogilvy & Mather.

Their conversation touches on the evolution of social media from a marketing strategy into a holistic corporate platform that needs to engage employees first as well as customers and the public at large.

Successful examples of companies such as IBM, Best Buy, Intel and American Express, who are fostering, encouraging and training employees in how to become brand ambassadors is addressed.