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Design Effectiveness Category - Reward Your Clients!
29th June, 2010
The Design Effectiveness category has been installed in the AGDA National Biennial Awards to acknowledge that good design is good business.
By rewarding outstanding examples of commercially successful design, the contributions of both the client and the designer in making a measurable difference to business success are recognised.
As Sir John Sorrel said in his book on Design Effectiveness, ‘Effective design ... embraces the performance of organizations, and adds value to the products and services they provide for customers. It gives competitive edge. It creates wealth and prosperity, and improves the quality of life.'
For more information, please visit: http://awards.agda.com.au/2010-agda-design-effectiveness-category/information
