Re-thinking the Future of Design San Francisco June 16-17 2010

1st April, 2010

The design and business communities are grappling with Design Thinking issues and the potential level of Design's contribution-and the implications for you as a professional.

> How is Design Thinking similar to and different from other kinds of thinking?

> What do you need to learn to take advantage of the shift in the definition of Design?

> What is the business value of Design?

> How do we solve the "wicked" problems?

We all win when we think big about design. So, DMI is taking Design Thinking up a level June 16-17 in San Francisco!

At DMI's Re-thinking ... the future of Design, world-class thinkers will drive the dialogue about how Design is changing. You'll hear about leading-edge practices from the point of view of executives who are applying Design Thinking to transform their organizations. Be a part of the discussions with:


> David Butler, Vice President of Global Design, The Coca-Cola Company

> Valerie Casey, Founder and Executive Director, Designers Accord

>John Fly, VP Strategic Planning, Milliken & Company

> Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano

> Jeanne Liedtka, Professor of Business Administration, University of Virginia - Darden Business School

> Marco Steinberg, Director of Strategic Design, Finnish Innovation Fund

> Randy Swearer, Provost, Philadelphia University

> Kyung-Won Chung, Chief Design Officer/Vice-Mayor, Seoul, Korea

> Nathan Shedroff, author, Design is the Problem

> Lane Wallace, author, correspondent for Atlantic Monthly on Design and Innovation; Editor, Flying Magazine

> Sean Carney, Design Director, Global Imaging & Web Services, Hewlett-Packard

> Visit www.dmi.org/designthinking for updates!

This is your opportunity to get in on the up-to-the-minute dialogue on the change in design, and add your own voice. Bring your own questions and issues to the conversation and raise points that you find meaningful in this important discussion.

Register by April 15 and save!

For more inofrmation please visit: http://www.dmi.org/dmi/html/conference/branddesign10/conference.htm