![[Logo: AGDA]](/img/common/agda.png)
AGDA DNA 020310
2nd March, 2010
Regular updates on design news and activities of the national council and executive office
Welcome to New AGDA Members
"It is essential for someone to set standards and guidelines, otherwise you can say goodbye to the idea of true professionalism. It may take time but I support AGDA all along the way."
- Garry Emery, Emery Studio
Congratulations to the following new AGDA members:
Stephen Acheampong, Meredith Adams, Kane Adrian, Lara Allport, Justin Almassy, Pam Altschwager, Corrie Anderson ,Chance Ang, Alicia Annable, Elinor Archer, Michael Ashton, Karla Baker, Jessica Barker, Leah Baxter, Nick Berman, Denis Berthelot, Laurie Bezic, Paula Blackburn, Daniel Boldt, Kerry Bowden, Alex Boyd, Nino Bradic, Pat Braune, Natalie Brown, Lucinda-Jayne Bufton, Ashley Bullas, Kate Burns, Caitlin Caldwell, Gillian Carden, Jonathan Cartwright, Jason Chang, Isobella Christou, Karen Collier, Stacey Conlan, Andrew Corsi, Andrew Cox, Anthony Crescini, Joe Cristauo, Emma Davidson, Marko Delinac, Nicole Dellow, Rebecca Dinnie, Phoebe Dowse-Jones, Skye Dutson, Brian Edwards, Claire Edwards, Daryl Edwards, Sean Elsegood, Karen English, Cheng Fan, Sean Farley, Lydia Feherova, Linda Ferguson, Kirstie Fielding, Paul Fitzgerald, Stanley Fraser, Tara Galuska, Justin Gerardin, Melissa Giannasi, Nelson Gibbins, Thomas Gillett, Katrina Gilroy, Brendan Govan, John Gutierrez, Dulanjali Halwala, Benjamin Hames, Stephen Hass, Lekah Hawkins, Eliza Hearsum, Paul Heidenreich, Sven Hemmann, Kimberley Holloway, James Hudgell, David Hughes, Tom Hulse, Linda Jerkin, Richard Johansen, Kim Jones, Melissa Jones, Mark Kargin, Phalguni Kataria, Melanie Keen, Jarrod Kelly, Caitlin Kennett, Hina Khan, Jamie King, Jack Kirwan, Martin Krestan, Claire Laaja, Jo Lauritz, Joe Lee, Stacey Lia, Jade Liddell, Larissa Light, Joanna Lim, Nanfei Liu, Amanda Lo, Anthony Lopiccolo, Steven Luongo, Timothy Madin, Alex Maksuud, Carl Manson, Aaron Manzano, Nicholas Mau, Iain McAulay, Mitchell McDonald, Riley McDonald, Jess McGeachin, Daniel McKeating, Elise McNamara, Kahn McRae, Alistair Merritt, Elisa Micallef, Casey Midgley, Daniel Millard, Tarlia Misst, Matteo Montebello, Elly Moore, Damien Moorhouse, Joanna Morley, Jeremy Morris, Alysa Muldabayeva, Lauren Mullinder, Nicole Murtagh, Shayna Naran, Lisa Neville, Erica Nistico, Courtney Novits, Martha Olaya, Pearly Ong, Laurise Owen, Jeremy Palmer, Eleni Papadapos, Naomi Parkes, Diana Pasovski, Nathan Pedke, Michaela Pegum, Dajana Peric, Nhi Thanh Pham, Russel Pistun, Guilherme Pontes, Roscoc Portelli, Simon Ravenscroft, Shelley Read, Adrian Redman, Nolene Regan, Keagan Ring, Pradipta Roy, Tamara Ruicens, Victoria Rushton, Bek Ryan, Louisa Ryan, Charlotte Ryland, Jody Scattini, Mark Schafer, Ben Schuster, Carmon Shirras, Emma Shorter, John Smyth, Kelly Spiding, Benjamin Spurrier, Caroline Stirling, Iwan Sujono, Taylor Suleau, Kristine Tan, Paul Theobald, Julie Thomas, Terri Thomas, Michael Thompson, Jade Thomson, Melissa Toms, Vivian Van Balen, Tracey Van Eden, Annaleise van den Brande, Maria Velana, Eliza Vu, Naomi Waite, Tanya Wales, Aaron Walker, Stephen Walker.
Membership participation will bring you many valuable opportunities and access to events, services, information, knowledge, benchmarks, networks and products - even your next Volkswagen purchase! AGDA is a wealth of contacts, information and ideas, any designer would be hard pressed to ignore!
Building Brand Australia Delay
B&T reports that "the Federal Government's $20m Building Brand Australia initiative is facing delays after failing to appoint an agency by its February deadline, with the pressure now on for it to meet its scheduled international launch in May" at the Shanghai Expo.
The brief was to create a new Australian brand that would improve the country's international trade relations, as well as encourage investment and education opportunities.
Austrade are overseeing the tender process and the selection panel, which includes senior representatives from Tourism Australia and the Department of Foreign Affairs and Trade.
STW Group, M&C Saatchi, Sapient Nitro and George Patterson Y&R, in partnership with Landor, have been shortlisted contenders for the account.
AGDA Benchmarking Survey Reaps Excellent Returns
Only in its first 6 days, and the AGDA reaped more than 200 responses, anticipating respectable statistics for a much needed industry benchmarking report.
For business owners, some preparation of information is required to get the best out of the survey. Nothing too onerous, but important revenue (design, artwork, production, commissions) and expenditure (salaries, rent, car, utilities, telco,materials, suppliers) data that can be reasonably sourced from your accountant of your last tax returns.
If you haven't had the opportunity to participate in the survey, please log on to
http://surveys.agda.com.au/index.php?survey_code=0b94d429&login=1
and help AGDa gather vital information to share with you in The AGDA Industry Benchmarking Report - to be released at the end of April 2010.
More Writings from Graham Smith
Graham who has been co-opted as an AGDA editorial contributor, has developed another gem, interviewing three UTS graduates whom he tutored.
"In most visual communications companies, graphic design firms, branding consultancies-call them what you will-much emphasis is placed on making connections with the values of the client. While understanding the values of a client and working hard to convey them is a necessary (and obvious) task for a communicator for commerce, I want to suggest that another responsibility also applies: you need to connect to your own values as well."
In his current life Graeme is a Sydney based visual communicator with an interest in talking and writing about designing, and the places-both good and bad-it takes us. Some of this happens with work partner and editor/writer Heidi Dokulil under the aegis of Parcel and a government supported design entrepreneurship organisation called the Australian Design Unit. He also has a new venture: http://peonypress.com.au
AGDA Website Postings
Check out the latest news:
AGDA Supports The Australia Project
Icograda at Adobe Education Leadership Forum 2010
Australasian Student Design Awards 2010 - Call For Entries
19th Australian Catalogue Awards 2010 - Call For Entries
Transforming Design - DMI Design/Management Europe 14 Conference
Till next week,
Cheers,
Rita Siow
AGDA Executive Director
