AGDA DNA 230210

23rd February, 2010

Regular updates on design news and activities of the national council and executive office

Advance Our Profession
 
Please take a few minutes to fill out the AGDA Industry Benchmarking Survey, which closes Wednesday 24th March 2010.

Collated data will be developed into an invaluable report for the business owner, the employee, the freelancer/solo designer, and the educator, such as

- Billings rates charged by studios and freelancers
- Geographic comparisons in salaries and benefits
- Profitable and growth areas for business development
- Key drivers for successful companies
- Revenue forecasts for 2010 - 2012

And much more.

Log on to

http://surveys.agda.com.au/index.php?survey_code=0b94d429&login=1

The AGDA Industry Benchmarking Report will be released at the end of April 2010.

AGDA Portfolios Teams Kickstart Strategy Projects

National councillors have formed five portfolio teams which are mirrored in each state chapter - Membership, Stakeholder Relations, Professional Development, Marketing and Business Strategy & Planning.

Projects will build upon the successes of AGDA's current initiatives:

- Website with average of 41,000 unique visitors per month
- Weekly email communication update to 8,000 subscribers
- Quarterly print newsletter to 3,000 subscribers
- National awards held biennially
- National conference held biennially
- International and national speaker tours bi-annually
- 120 events per year through state chapters
- Relationships with Business, Government and Public stakeholders.

Some upcoming drivers include initiatives in the education sector; member practice notes, What is Design publication, and online resource program on design value to business.

AGDA Supports The Australia Project

AGDA is pleased to announce its support of The Australia Project, the brainchild of Chris Edser, Scott Heinrich and Yianni Hill, who as separate winners of the AgIdeas student competitions, spent twelve-month residencies at Fabrica, the Benetton Group's communications research centre in northern Italy.

"Upon returning to Australia, we collectively developed the concept for a project exploring our national identity and invited local creatives to participate. Contributors include prominent artists, designers, illustrators, musicians, writers, photographers and filmmakers." said the trio. The Australia Project is a collection of these explorations "engaging the creative community and the general public in exploring and redefining clichéd national stereotypes in the hope of revealing a unique perspective on contemporary Australian culture. "

www.australiaproject.com

AGDA Website Postings

Check out the latest:

How Much Should I Get Paid? AGDA Industry Benchmarking Survey 2010

What Is The Value of Design? 

An interview with Justin Smith, Creative Director of Conran Designs

Distinctive Stretch for Frost 

Till next week,

Cheers,

Rita Siow

AGDA Executive Director