Bright lights take the wank out of Melbourne design

16th October, 2012

ADB 2012 wants you catch up vol. 23

In some spaces the coffers are long empty; while others are making it, some are running to stand still; while others are going great guns with heads down. The consensus seems that we are peddling hard and doing our best to think beyond next week.

However, amid all stories of downs and ups, there is a whole bunch of stories where people, companies, and organisations have bucked the times and given the ADB generous doses of time, professional services, film making, editing, digital developing, fine printing, reams of paper, and access.

In the weeks leading up to the 2012 ADB November in Melbourne, you will note creative projects produced by Ryan and our committee members, along with a body of work developed by communication students - Third Year, Bachelor of Design (Visual Communication), Monash University, Art Design & Architecture.

An awards programme is a black hole hungry for communication work - thinking, theming, information and promotional content. As part of transforming the AGDA Awards, we saw this black hole as an opportunity to create a unique 2012 ADB space for emerging designers, professional designers, design crafts and services and a design admiring public.

Student designers are a vital part of day-to-day creative and design dialogue and we wanted to break the ground with our emerging designers taking the lead. Gene Bawden, Head Vis. Comms. Lecturer of Design Faculty at Monash, came to us early this year with a fantastic proposal - offering us seventy Monash design studio students for five months, available to probe, create briefs, solve problems make work and truly explore the idea of starting again.

Every Thursday we got together. Ryan set up the creative guidelines. Briefs were sprung and created in class. There was no homework, however all the thinking, debate, making and presentation all happened in eight mad hours. The outcomes were prolific and extensive, everything about this year's ADB Awards has been explored and tested. After five months numerous promotions, presentations, table decorations, projections, VJing, digital promotions, posters, coasters and placards have been discovered and developed.

Much of this work has been curated by Ryan and will be part of the awards night. When you come down to Melbourne many of these students will be part of ADB November. Take the time to say hi, they are shy at first, but only at first. Thanks again to Gene, the studio students of Monash University, Art Design & Architecture and staff at the university that supported our work.

Show your support - buy your tixs; promote our efforts to your design mates.

Support our sponsors, buy loads of tickets to our night and bring all your studio. Bring your clients and friends to the Pinnacle exhibition at Platform over November. We have surprises and good times ahead, come celebrate all that is good and exciting being a creative professional 2012 in Melbourne.

Awards Party

Big tix - click to purchase
8pm to 2am
Incl. cocktail, awards ceremony, drinks, food, publication and after party
$165 incl GST

Little Big tix - click to purchase
10.30pm to 2am
Incl. drinks, food, publication and after party
$80 incl GST

Where
Forum
Flinders Street
24 November 2012

More to come and cheers,

Ryan, Amanda, Pete, Che, Simon, Dom, Dom, Dom, Rachel, Matt and Andrew

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This week's project from the student team at Monash Art Design & Architecture promoting the ADB I 2012 Awards party, thanks to Rachel Horgan, Dean Gordon, Ralph Alexander, Justin Bedford and Nawaf Al Owain for all your efforts. The guys this week are making a screamer ad for Youtube.com

Image design and concept - Rachel Horgan, Dean Gordon, Ralph Alexander, Justin Bedford and Nawaf Al Owain - Third Year, Bachelor of Design (Visual Communication), Monash University, Art Design & Architecture
Sessional Lecturer - Andrew Ashton
Head Lecturer - Gene Bawden
ADB Creative Director - Ryan Guppy