eBay the Latest in a Series of Big Brand Re-designs

16th September, 2012

eBay has unveiled a new company logo—replacing its previous ‘floating’, overlapping letters with a more sleek and simple design in the same color scheme.

According to eBay president Devin Wenig, he said that the new logo is part of the company’s effort to reinvent the 17-year-old brand and build a new eBay.  “Our refreshed logo is rooted in our proud history and reflects a dynamic future,” Wenig said in a post.

With the new logo, the company is also expected to revamp its site—making navigation much simpler and enjoyable for its online visitors. The new logo will officially go live on the site and appear in advertising and marketing campaigns in mid-October.

eBay is the latest of a series of big Brands undertaking a new logo brand design with Microsoft also recently unveiling it's first logo re-design since 1995.

American News Paper USA Today first launched in 1982, has also undertaken a brand overhaul by Design Firm Wolf Olins breaking the tradition associated with newspaper and introducing a series of flexible logo's representing different sections of the newspaper.

Source: DesignTAXI