AGDA Awards Call For Entries Now Open!
4th June, 2012
In 1988 a community-minded bunch of well known designers got together and formed the idea of the Australian Graphic Design Association (AGDA). It became a reality in 1990 and AGDA was founded in a world without mobile phones, computers, internet or climate change.
Twenty years on, everyday, every hour, seems like an awards day. As designers we are bombarded by tweets, pokes and flashes of what’s new, what’s hot. The numerous examples of award winning work is everywhere and it washes over us all from all corners of the globe.
Sophisticated design and creative education has overwhelmed us with an abundance of design talent, which in turn has pushed us all to think, strive and be better at what we do. In one day, one tweet, one internet post, a studio can achieve an extraordinary amount of recognition, feedback and publicity.
It is in this space that the Australian Design Biennale was born.
Since 1992, the AGDA Awards program has been Australia’s barometer for creative excellence. The program has grown inexorably and organically across the event’s twenty year history, much like the organisation itself.
In keeping with the Biennale’s spirit of regeneration, all award categories have been put through a rigorous process of review and realignment, and the outcome is a leaner, clearer and more relevant set of classifications.
The awards themselves have also been streamlined, with finalists and distinctions consolidated into a single AGDA Design Biennale Award.
Importantly, the prestigious Pinnacle Award classification has been retained to acknowledge truly outstanding work.
For further information on all award categories (including Design Effectiveness and Student submissions) please visit www.awards.agda.com.au
ENTRIES OPEN NOW
Friday 6th July, 2012.
The awards cermony will be hosted at The Forum Theatre, Melbourne in a reinvigorated format on Saturday November 24th, 2012.
Inspired by the origins of AGDA and its accompanying awards programme, the Australian Design Biennale will be a stripped back approach, a raw and inspired framework organized by a spirited and engaged team — the idea of going back to basics and ‘starting again’ is fundamental to this programme.
The Biennale will be a weekend affair. On Friday share a drink or two at favourite wat ring holes or visit the AGDA retrospective exhibition. On Saturday visit a gallery, go for a run round the Tan, smash out a few K’s by the bay, have lunch in Mornington, wander around an arcade, laneway or gallery & chase down a tram to Collingwood.
Saturday night, frock up for the Awards at Melbourne’s iconic, Forum Theatre. This years awards is about celebrating all Australian design, the work, the designers, the clients and the suppliers who have supported us.
A condensed ceremony will give way to an extended party to catch up, celebrate, congratulate, find a dark corner, take in the spectacle, dance a little and make up for lost time.
Put November 24 in your diary, get together a list of your Biennale entries and think about how you’d like to celebrate design in 2012.
Andrew Ashton , Chair
Australian Design Biennale 2012