Blair Enns Returns for AGDA Workshops : Building the Expert Firm

22nd May, 2012

Building the Expert Firm
Canadian business development consultant and The Win Without Pitching Manifesto author Blair Enns returns for a series of one-day workshops on transitioning your firm from a generalist with little power in the buy-sell relationship to a specialized expert firm that can better impact the way its services are bought and sold.

In his previous visits, Enns has preached the need for specialization and laid out the steps to choosing a focus. In this workshop, Enns will help you get from here to there by helping firms develop new models of thinking about and solving their clients' problems and innovative ways of communicating the benefits of those models to prospective clients.

You will learn how to:
• Change the perception of your firm from a tactical firm to a strategic one, allowing you to claim more strategy work and get paid for it

• Develop & codify a strategy model that is unique to your firm

• Document this model in tools that you can use to win more business without pitching free ideas

• Reframe discussions of tactical need into strategy conversations

• Dramatically shorten the time it takes (up to two years!) to benefit from a new strategy focus

This workshop will be of interest to principals, strategy directors, creative directors and business development personnel

Agenda
 9:00  Experts & Order-Takers
10:00  Strategy Models
11:00  Choosing the Model for Your Firm
12:00  Lunch
12:30  Strategy Models Continued
 2:00  Turning Models Into Case Studies
 3:00  Pricing & Closing on Strategy Work
 4:00  Adjourn

22 Limited Spaces - in Sydney, Melbourne, Adelaide, Brisbane

Click on your city to buy tickets to that event:
June 25th - Sydney
June 26th - Brisbane
June 27th - Melbourne
June 28th - Adelaide

Workshop fee:
AGDA Members $885 per person
AGDA Non Members $995 per person


Web: http://www.winwithoutpitching.com
Book: http://amzn.com/1605440043
Twitter: http://twitter.com/blairenns
Linked In: http://linkedin.com/in/blairenns