Fashion Glamour by Hamza for Absolut Vodka

23rd September, 2011

The latest campaign for Pernod Ricard's Absolut has been previewed ahead of its official Australian launch in November. The creative for the limited edition collectors bottle Absolut Mode Edition features supermodel, Shannan Click, as shot by highly regarded fashion photographer, Sharif Hamza.

Absolut set a precendent in the mid eighties of collaboration with fashion designers who explored creative expressions inspired by the now iconic bottle. Tom Ford, Gianni Versace, Jean Paul Gaultier and Stella McCartney comprise just a short selection.

Hamza said there was a wonderful association between Absolut and the great fashion photographers of the past such as Herb Ritts and Helmut Newton.
"It's an honour to be included in this group of legendary image makers," he said.

The bottle is an elegant sixteen faceted affair wrapped in a band of midnight blue silk cloth featuring embroided text – a look that inspired Hamza's shoot.

Glen Brasington, marketing director of Pernod Ricard Australia is ahppy with the campaign.
"With sheer purity and simplicity, the shoot truly captures the spirit and concept of Absolut Mode Edition in the series of both moving images and stills," he said.

Underpinning the limited summer sales period Absolut is also running a competition for avid style-meisters to photograph the bottle in the most stylish setting possible. Two winners will jet off to the US as guests of next year's New York Fashion Week.