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What does it take for a company to realize the full benefits of design? In the 4th video of Aquent's "Educational Design Thinking out Loud" series called "Design Leadership", RitaSue Siegel, founder of design-focused executive search firm RitaSue Siegel Resources, says it takes a leader who recognises that design is critical to reaching a company's strategic goals. In the 25 years since she founded her design-focused executive search firm, RitaSue Siegel Resources, RitaSue has seen firsthand how top companies rely on design to reach their business objectives. In one striking example, the design executive she brought to Nissan Motor Company changed what TIME magazine had called a "debt-ridden basket case" into a profitable global car company with 22 models in the pipeline - in a mere 18 months.
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