Hall of Fame / Arthur Leydin (1932-2010)

Arthur Leydin careened through the graphic design world like a rogue comet. Once you thought you had him firmly in your sights, he was gone again to another distant galaxy; leaving in his wake a trail of sublime work sprinkled over two countries.

Early in his career he worked for Will Burtin, one of the great émigré design gurus of the American fifties, and learned there the tough professionalism that was his style from then on. After experience as Vice President Director of Design with Unimark International in Chicago, dealing with the ford account, Arthur returned to Australia to dominate the fledgling design industry in Melbourne and Sydney for two decades.

 

During that time he shook the dormant ACIAA like a mongoose with a rattler, and what dropped out was an invigorated national body of designers who raised exhibitions and catalogues in a professional manner therefore unheard of.

Largely self-taught and a member of the legendary ‘Society of the Ambulant Cheese', Arthur wrote prolifically about design and authored numerous erudite magazines, often as a showcase for young talent he was nurturing.

In 1977 he accepted the position of Head of Department of Visual Communication and Foundation Principal Lecturer of Design at the Sydney College of the Arts, and rode the academic tiger for four fulsome years. Then bang, he was gone again on an exotic trajectory that took him to the far north, including time out to run a Sydney pub, a jazz club at the Cross, a restaurant.

Arthur burst back into our consciousness big time in the late Eighties with the Asia Pacific Design Conference he organised two years running in Mildura. What can one say? These conferences changed our industry forever. For the very first time designers from all over Australia. And further afield, met each other face to face, got to know each other, and enjoyed it. The euphoria was immense. AGDA, which had been mooted a little before the first Mildura conference, got off to a thumping great start and has never looked back.

It is more than appropriate that Arthur Leydin should take his rightful place in AGDA's Spicers Paperpoint Hall of Fame.

Max Robinson

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"An effectively designed communication is as pleasurable as a great hamburger or the finest cuisine. What matters is care and professionalism in the making." - Arthur Leydin

Inducted into the Australian Graphic Design Association's Spicers Paperpoint Hall of Fame in 2000, Arthur Leydin has died on 7 February 2010 due to difficulties with diabetes and prostate cancer.

Arthur was a design crusader. He will be remembered as one of Australia's leading ‘design thinkers'. His many articles, talks and discussions on the ‘design process' and Australian design culture were commanding and erudite. Whether verbal or written he always communicated simply, with elegance. As a great letter writer, many of his colleagues will have received pages of opinion, usually written in his elegant long-hand.

In professional practice, he dominated Australia's graphic design landscape from the 1960s through to the 80s with bold, thoughtful and elegant solutions. He had a strong design philosophy, was considered a "tough professional", and had no time for lazy thinkers.

Over five decades Arthur opened offices in Melbourne, Sydney, Brisbane and Cairns. His practice covered branding, packaging, publications, architectural signage, exhibition, poster, product, stamp and other graphic design. Clients included Comalco, National Bank, GreenCorp, Repco, Sellotape, AGL, Aero Furniture, Qantas and Metal Manufacturers. From 1966-1968 he was Vice President and Director of Design of Unimark International's Chicago office with Ford Motor Company and Phillip Morris as clients. In the mid 80s he joined McCann Erikson, Melbourne and was appointed Director/Designer of Worldmark, a design subsidiary he had initiated with clients like GMH, Amcor and Clark Living.

He was Federal President of the Australian Commercial and Industrial Artists Association (ACIAA) - a foreunner to AGDA, he was a member of Australia Post's Stamp Advisory Committee for ten years, and was founding principal lecturer in Visual Communication at Sydney College of the Arts (later UTS). He instigated the highly successful Asia/Pacific Design Conferences held in Mildura in 1988 and 1989 with aims to illuminate cultural perspectives on design in the region. Professional interaction at Mildura resulted in the formation of AGDA. Among other engagements he gave a paper at the ICOGRADA Chicago conference in 1978. He also ran a successful series of Mentor Masterclasses in Brisbane 2001-2003. In 1998 he was named a ‘design legend' by Advertising News in their 75th anniversary edition.

Big cities like Sydney, Melbourne and Chicago had their allure, but after much roaming, it was Cairns where Leydin felt most at home. He and his partner Birgit settled there in 1989. To an audience he once joked, "I live in Cairns. I've got a head cold. As you possibly are aware no head colds are allowed in Cairns. So I am a disgrace."

Semi-retired since 1997, Leydin took on occasional design projects and in more recent years he enjoyed tending his tropical garden, developing watercolour and drawing skills and continued to read avidly. In conversation he often quoted from a recently read book or from his favourite journal, the New Yorker.

Longtime friend and designer Max Robinson wrote in 2000:
"Arthur Leydin careered through the graphic design world like a rogue comet. Once you thought you had him firmly in your sights, he was gone again to another distant galaxy, leaving in his wake a trail of sublime work sprinkled over two continents."

Arthur Leydin lived for design, and not just graphic design. He loved what the human hand and mind could create. He admired the work of modernist architect Louis Kahn, he passionately collected Pacific and New Guinea carvings, and he enjoyed the skill found in Chinese paper cuts. In many ways design was his religion.

Thank you to Anne-Marie Van de Ven, Curator and Jill Chapman, Archivist, Powerhouse Museum, Sydney for permission to use words for the basis of this obituary. Visit their website for more information about the Arthur Leydin design archive which the Powerhouse Museum acquired in 2003: http://www.powerhousemuseum.com/collection/database/?irn=12101

Graham Rendoth

 

 

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