AGDA Business Breakfast seminar
7.30am Thursday 29 July 2004
The Point promenade Room
Aquatic Drive, Albert Park (Lake)
Delivering business advantage through design
"fifteen years ago companies competed on price, now it's quality, tomorrow it's design"
Bob Hayes, Harvard Business School
Presented by
Trevor Flett
(Chairman, FutureBrand - 2000 Olympics, Telstra, Orica, etc.)
Andrea Cooper
(Head of Design Knowledge, British Design Council)
In an increasingly complex global market, branding, graphics and product alone will not ensure increased market share and profit for design aware companies. From the US to Europe companies are changing the way they think about design and innovation in order to respond to more demanding customers, changing markets and increased competition and legislation. What lessons can be learned from these examples and how might Australian designers and companies fully capitalise on the emerging 'Service economy'.
This seminar is directed at serious studio owners and design aware businesses.
To book, download booking form and return to AGDA Victoria
$71.50 per AGDA, MADC member
$82.50 per non-member
includes full sit-down breakfast.
10% discount for tables of 10.
Numbers are limited so early booking is essential.
7.00 am for 7.30 am start.
BOOKING DEADLINE: 22/7/2004
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