Experience Branding explores rich brand experiences for consumers and brings to life the brands core values using brand spaces, products, communications, touch-points and multi-sensory branded environments. Using key case studies, the talk will inspire designers to understand all disciplines and the importance of an explicitly defined 'brand language'
Monday 5th Feb
AGDA Experience Branding talk by:
Marcus Lui,
Co-creative Director of Design, The One Centre
+ Alex Ritchie,
Executive Director, Brand Environments, Landor
Experience Branding explores rich brand experiences for consumers and brings to life the brands core values using brand spaces, products, communications, touch-points and multi-sensory branded environments.
Using key case studies, the talk will inspire designers to understand all disciplines and the importance of an explicitly defined 'brand language'
The keynote speakers are:
Marcus Lui, Co-creative Director of Design, The One Centre
Marcus joined The One Centre in 2004, where he works in a creative and design capacity on brands such as Tiger, McDonald's and Bacardi Lion.
He is currently working on an art/installation project for Audi.
+
Alex Ritchie, Executive Director, Brand Environments, Landor
Alex is a highly experienced and respected brand architect who has worked across Europe, America and Australia for over 16 years.
Some of his recent major Sydney projects include World Square retail, Jetstar, AAPT's new commercial head quarters and Fuji Xerox's new innovation brand experience environment.
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