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In your face: contemporary graphic design will open at the Powerhouse Museum on 5 August as a feature of Sydney Design 06.
The exhibition will present mainstream and alternative design from:
- new media
- motion graphics
- animation
- music video, and
- web design
through to
- large scale billboard design
- comic design
- poster design
- book design, and
- magazine design.
Included are designs for the Adelaide Symphony Orchestra, Haven toy importers and a self published animation clip for the pop group Telemetry Orchestra's recent song, Symphonic Harmony. The designs have been created for a broad spectrum of clients from community groups to large corporations like Toyota. The unique identity program for Dare Jennings (the founder of Mambo) collaborator for a new Japanese-inspired customised motorcycle flagship store, Deus ex Machina will also be featured.
Powerhouse Museum Curator Anne-Marie Van de Ven says that what distinguishes communication design of the 21st century from graphic design of the 20th century is the rapidity at which communication ideas can be generated and the diversity of applications to which they can be applied.
In this exhibition you will discover how graphic designers, animators, art directors, illustrators and other creatives beaver away in studios to animate, illustrate and design content that is eventually applied across many media and platforms. Learn how these designers and creatives collaborate with companies and clients, and with individuals from an eclectic range of backgrounds, to develop fresh versatile, carefully crafted, seemingly simple but often complex, approaches to computer generated communication design, including a series of 90 ten-second animations based on the designs of Nathan Jurevicius for output to subways, mobile phones and television.
Exhibition visitors will also have a chance to browse a selection of historical works from the Powerhouse Museum's extensive 20th century graphic design archives, with works juxtaposed alongside the contemporary works to stimulate understanding about graphic ideas and inspiration, the process of design, the limitations of graphic design, and the effect changes in technology and the use of materials has on graphic design.
The sixteen case studies of contemporary visual communication/graphic design are:
- Crumpler (Melbourne)
- Reg Mombassa (Sydney)
- Frost Design (Sydney)
- Nathan Jurevicius (Melbourne)
- Boccalatte (Sydney)
- Deuce Design (Sydney)
- Voice (Adelaide)
- Qube Konstrukt (Melbourne)
- Streetwise (Sydney)
- KWP (Adelaide)
- Link (Brisbane)
- Steve Scott/Pod (Sydney /London)
- Soap Creative (Sydney)
- Ongarato Design (Melbourne
- Carby Tuckwell (Sydney)
- 3 Deep Design (Melbourne)
Out there: contemporary graphic design will be on display at the Powerhouse until the end of January 2007. In addition to the programs for Sydney Design 06, a wide range of events and activities will be held in association with the exhibition including:
Educational links with web content provided to the Department of Education for Design and Technology students.
Public program opportunities at d factory (the Powerhouse's monthly design forum) involving a panel discussion on graphic design and social responsibility and exhibition of students work (e.g. AGDA/Cockatoo Island branding project).
Student Study Days - presentations by graphic designer/s and their clients, a design project/task/ workshop, curatorial tour of the exhibition.
Masterclasses in our VectorLabs attracting students across the spectrum of design, including: animation, product and graphic design (and may include designers represented in the exhibition).
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