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by Icograda
Icograda eNews 28/06
International Council of Graphic Design Associations
A partner of the International Design Alliance
Official Paper Partner: Sappi Fine Paper
http://www.sappi.com and http://www.sappi.com/KnowledgeBank
To get full information on Icograda, please visit http://www.icograda.org
I N T H I S I S S U E :
Visual identity takes top prize in annual Cuban design awards
Icograda selects Seattle design firm for project to benefit design education
Students tackle global issues at Icograda Design Week in Seattle
G A L E R I A :
Alex Ross, Canada
F E A T U R E :
The top 20 mistakes marketers make when rebranding - and how to avoid them
O P I N I O N :
Where does your brand rank?
M I S C E L L A N E O U S N E W S :
Eulda competition enters judging phase
Hungarian Design Council launches online database
Design position at Purdue University
Final call for papers: Creativity or Conformity?
P U B L I S H E R S C O R N E R:
Package and Design, China
R E M I N D E R :
International Poster Competition: World Expo 2010 Shanghai; Taiwan International Poster Design Award 2006; 2007 ReBrand 100: International Call for Entries; 20th International Poster Biennial in Warsaw; 22nd International Biennial of Graphic Design Brno 2006 - Poster, Corporate Identity, Information and Advertising Design; 7th Brazilian Conference on Design; P&G/IDSA's 'The Aging Consumer'; Golden Bee 7: Moscow International Biennial of Graphic Design; The 6th Trnava Poster Triennial 2006
A G E N D A :
Fennia Prize 2007; 8th edition of the Brazilian Biennale of Graphic Design; International Congress of Design, Art and New Technologies: Ways, Interchanges and Borders; INDEX Award: 2007; Latin Letters; International Conference on Strategic Innovation and Creativity in Design Management; The Sixth International Contest of Trade Marks and Logotypes; Conference on Strategic Innovation and Creativity in Design Management; Figures Futur 2006: International Illustration Contest; LETRAS LATINAS BIENAL 2006; ELIA Teachers’ Academy – July 2007; Strategies for Designing Meaningful Brand Experiences; Integrating Design into Strategic Management Processes; International Design Congress; Rhode Island School of Design: Summer Studies
H E A D L I N E S T O R I E S
Visual identity takes top prize in annual Cuban design awards
The Sixth Week of Design in Cuba, an annual event under the auspices the National Office for Industrial Design (ONDI) with a view to create a space for debate, reflection and exchange amongst professionals and students of design and other related careers, as well as the general public, took place from 23-26 May, 2006.
Read this leading story at http://www.icograda.org/web/news.shtml
Icograda selects Seattle design firm for project to benefit design education
The International Council of Graphic Design Associations (Icograda) has unveiled a limited edition poster designed by Robynne Raye of Seattle's Modern Dog. The poster developed is a fine art collectible and a limited run of 350 prints is available through the Icograda Secretariat. Proceeds from the poster sale will benefit the Icograda Foundation, established in 1991 for the advancement of worldwide understanding and education through the effective use of graphic design.
Read this leading story at http://www.icograda.org/web/news.shtml
Students tackle global issues at Icograda Design Week in Seattle
During Icograda Design Week in Seattle from 9-15 July, more than 70 students had the opportunity to participate in the Student Workshops that began the week. Under the leadership of an international group of design educators, the students workshopped five of the eight UN Millennium Development Goals (MDGs).
Read this leading story at http://www.icograda.org/web/news.shtml
G A L E R I A
Life In The Woods
Alex Ross, Canada
Life In The Woods, a manufacturer of organic bodycare products, needed a new logo to stand out in a market saturated with clich imagery. At first glance a simple leaf illustration, further viewing reveals that the veins carry the shape of a tree trunk and that the leaf is, in fact, the silhouette of a tree.
View in Galeria http://www.icograda.org/web/galeria-current.shtml
F E A T U R E
The top 20 mistakes marketers make when rebranding - and how to avoid them
Rebrand100.com
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers. To gear your next rebrand for success, sidestep these all-too-common mistakes.
Read this story http://www.icograda.org/web/feature-current.shtml
O P I N I O N
Where does your brand rank?
As a designer, we want to know how much care and attention you devote to
managing your own brand.
State your opinion http://www.icograda.org/web/opinion
F R O M P R E V I O U S O P I N I O N
Finding the essence
How do you reduce organisational values to a logomark?
63% Start with the company. The people will be your best source.
22% Start with the customer. A brand lives in the minds of the consumer.
18% Start with the competition. You must stand out from the crowd.
Totals shown may be more or less than 100% due to rounding
M I S C E L L A N E O U S N E W S
Eulda competition enters judging phase
The first European Logo Design Award competition has moved into its judging phase. All the logos received are now being considered by our panel of 30 judges. The winners will be announced online around 10 August 2006, and the annual will be available towards the end of October 2006.
For further information: http://www.eulda.com/
Hungarian Design Council launches online database
The Hungarian design Council has compiled a list of organisations related to design and architecture located in Central and Eastern Europe. Most of the data was gathered from the websites of the organisations themselves. The Council welcomes suggestions on other relevant organizations to be included in the list. The Council would like to thank the Slovakian Design Centre, the Association of Polish Industrial Designers and the coordinators of the Design of Eastern Europe project for their invaluable help.
For further information: http://www.mszh.hu/English/hivatalrol/testuletek/mft/europe/index.html
Design position at Purdue University
The Patti and Rusty Rueff Department of Visual and Performing Arts in the College of Liberal Arts at Purdue University is accepting applications for an entry-level, full-time, one academic year visiting instructor appointment (August 14, 2006-May 13, 2007). Duties include teaching four courses per semester in the area of visual communications design and participating in minimal departmental activities. M.F.A. preferred. Contact phone number is 765.494.3056. Position is pending budget funding. Purdue University is an equal opportunity/equal access/affirmative action employer. Women and minority candidates are especially encouraged to apply.
For further information: star@purdue.edu and sigman@purdue.edu
Final call for papers:
Creativity or Conformity? Building Cultures of Creativity in Higher Education
University of Wales Institute, Cardiff, Wales, United Kingdom
Deadline: 10 August 2006
This conference is aimed at all interested in promoting creativity in Higher Education, whatever their discipline. Its title highlights tensions between the learning environment required to promote creativity and current economic, legislative, and pedagogic imperatives. Particular emphasis will be placed on sharing best practice. There will be contributions from leading international specialists, including Robert J. Sternberg, Caroline Baillie, Russell Foster, Kevin Byron, Mary Evans, Fred Buining and Andrea Frank.
For further information: http://www.creativityconference.org
P U B L I S H E R S C O R N E R
Package and Design, China
136, 2006
www.package-design.net
Out of the Table of Contents: Design works abroad: Canadian Shortcreative Designhouse, Interview with Graeme Jack, Canadian Metform Design Studio, Bravis’ Branding Strategy and Packaging Design, Mikael Genberg and the Trilogy of Housing, Swiss Artist Florence Plojoux; Design Exchange: Truly Different People for Truly Different Ideas, Interview to Hong Kong Illustrator Sky Liu; To Create Right Package for Products, The Award Ceremony of WorldStar2005 Held in Beijing, The 2006 ‘Minglun Cup’ Card Design Competition Among College Students; Design Life: Try My best To Do What I Like To Do, Design a Happy Life, Retrospect of My Life in design college; Design Tribune: Polish Poster in 50 Years, Black and White in Arts of Design, Modern Design and Life Style, The Trend of Ethical Graphic Being Internationalized, Reflections of the Education of Packaging Design in China, The Influence of Packaging Material on the Effect of Packaging, The Unconsciousness and its Function in Design Thinking, Experience Economy Experience Advertising, Passion and Ideal, On Chinese Tea Packaging from Three Elements of Designing; News from Design Circle
R E M I N D E R :
A listing of upcoming Icograda endorsed events. For more information
see http://www.icograda.org/web/calendar
24 May > 30 September 2006
Competition
International Poster Competition: World Expo 2010 Shanghai
Shanghai, China
http://www.ipc.eastday.com/renda/node5431/index.html
ipc@eastday.com
1 June > 31 August 2006
Competition
Taiwan International Poster Design Award 2006
Taipei, Taiwan
http://www.cdip.org.tw/competition
2111@cpc.org.tw
1 June > 27 September 2006
Competition
2007 ReBrand 100: International Call for Entries
Providence, United States
awards@rebrand.com
http://www.rebrand.com
3 June 2006 > 24 September 2006
Exhibition
20th International Poster Biennale in Warsaw
Warsaw, Poland
biennale@mnw.art.pl
http://www.postermuseum.pl
7 June 2006 > 2 October 2006
Award Scheme
Good Design Award
Tokyo, Japan
http://www.g-mark.org/english
info@g-mark.org
13 June 2006 > 15 October 2006
Exhibition
22nd International Biennial of Graphic Design Brno 2006 - Poster, Corporate Identity, Information and Advertising Design
Brno, Czech Republic
bienale@moravska-galerie.cz
http://www.bienale-brno.cz
9 > 11 August 2006
Conference
7th Brazilian Conference on Design
Curitiba, Brazil
asantos@ufpr.br
http://www.design.ufpr.br/nucleo
1 > 30 September 2006
Competition/Exhibition
P&G/IDSA's 'The Aging Consumer'
Dulles, United States
cellaw@idsa.org
http://www.idsa.org
1 > 8 September 2006
Exhibition
Golden Bee 7: Moscow International Biennial of Graphic Design
Moscow, Russia
klintsova@artfoundation.ru
http://www.goldenbee.org/eng/
13 September > 10 December 2006
Exhibition
The 6th Trnava Poster Triennial 2006
Moscow, Russia
http://www.goldenbee.org/eng
repasova@gjk.sk
22 November > 2 December 2006
Competition
GUANGZHOU DESIGN WEEK 2006
Guangzhou, China
info@gzdesignweek.com
http://www.gzdesignweek.com/
A G E N D A :
For more events and information http://www.icograda.org/web/calendar
1 May > 9 October 2006
Competition
Fennia Prize 2007
Helsinki, Finland
aila.kolehmainen@designforum.fi
http://www.designforum.fi/fenniaprize
1 June > 30 July 2006
Congress
International Congress of Design, Art and New Technologies: Ways, Interchanges and Borders
Lisbon, Portugal
http://www.cidae.net
cidae@cidae.net
13 June > 16 November 2006
Competition
INDEX Award: 2007
Copenhagen, Denmark
http://www.index2007.dk/2007/forside.asp
info@indexaward.dk
23 June > 29 July 2006
Exhibition
LETRAS LATINAS (Latin Letters) / 2006 Biennial Exhibition
The Art of Typography
Edmonton, Canada
bbrennan@ualberta.ca
1 > 31 July 2006
Call for Entries
International Conference on Strategic Innovation and Creativity in Design Management
http://www.dmi.org/dmi/html/conference/academic06/academic.htm
1 July > 10 September
Competition
The Sixth International Contest of Trade Marks and Logotypes
Novosibirsk - Krasnoyarsk, Russia
http://www.tamga.biz/
info@tamga.biz
1 > 31 July 2006
Call for Papers
Conference on Strategic Innovation and Creativity in Design Management
Seoul, Korea
http://www.dmi.org/dmi/html/conference/academic06/academic.htm
1 July > 11 September 2006
Competition
Figures Futur 2006: International Illustration Contest
Seine-Saint-Denis, France
http://www.salon-livre-presse-jeunesse.net
figuresfutur2006@slpj.fr
7 > 21 July 2006 Exhibition
LETRAS LATINAS BIENAL 2006
Bogotá, Colombia
http://www.adgcolombia.org/es/
info@adgcolombia.org
11 July > 6 November 2006
Call for Contributions
ELIA Teachers’ Academy – July 2007
http://www.elia-artschools.org/news/calls.htm
pamela.ginzler@elia-artschools.org
20 > 21 July 2006
Seminar
Strategies for Designing Meaningful Brand Experiences
Amsterdam, The Netherlands
http://www.dmi.org/dmi/html/education/seminars/dmbe.htm
20 > 21 July 2006
Seminar
Integrating Design into Strategic Management Processes
Chicago, United States
http://www.dmi.org/dmi/html/education/seminars/ids.htm
26 > 28 July 2006
Conference
International Design Congress
Bogotà, Columbia
http://www.coidigra.com
8 > 19 August 2006
Workshop
Rhode Island School of Design: Summer Studies
Switzerland, Germany + France: Art, Architecture & Design
http://www.risd.edu/ce_courselist_summer.cfm?choice=WK-WKSHP-4105-01&;field=Course_No
or
http://gd.risd.edu/swiss_trip/
fwerner@risd.edu
I C O G R A D A I N Q U I R I E S
Icograda Secretariat
455 Saint Antoine Ouest, Suite SS 10
Montreal, QC H2Z 1J1
Canada
T: +1 514 448 4949 x221
F: +1 514 448 4948
E: secretariat@icograda.org
W: http://www.icograda.org
Information contained in Icograda eNews may be used in publications or for re-transmission by Member Associations of Icograda. Every effort is made to ensure that information is correct at time of transmission but no responsibility is taken for error or omission.
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I C O G R A D A
Icograda is the world body for professional communication design. It is the representative international non-governmental organisation for communication design, unifying the voice of designers worldwide and promoting their dynamic role in society and commerce. Founded in London in 1963, Icograda has 194 Members and numerous Friends in 56 countries worldwide, and holds consultative status with UNESCO, UNIDO, ISO, and WIPO. For more information, visit http://www.icograda.org
F R I E N D S O F I C O G R A D A
Founded in 1991, Friends of Icograda is a worldwide network of individuals and corporations who share a common interest in graphic design and visual communication. Friends are Patron Members of Icograda. Anyone who wishes to support Icograda and who agrees with Icograda's aims and values can become a Friend of Icograda on a contribution basis. Visit http://www.friends.icograda.net
I C O G R A D A E D U C A T I O N N E T W O R K
The Icograda Education Network (IEN) brings together the worldwide community of graphic design educational institutions - for exchange, sharing, collaboration, and advancement of teaching methods and research opportunities. Participation is open to schools in all countries. For more information about IEN visit http://www.education.icograda.net
I C O G R A D A D E S I G N M E D I A N E T W O R K
The Icograda Design Media Network (IDMN) brings the world's design media together in an online community - a single, convenient source at http://www.media.icograda.net Formed by Icograda at the request of the international design media, the IDMN is dedicated to establishing and promoting standards and ethics in design journalism. It creates a forum for sharing ideas and information, fostering discourse among participants and with Icograda, and contributing to the furtherance of a meaningful body of knowledge regarding design and the role that design plays in modern society. Bona fide design media receive a free listing and a website link, provided as a service to the international design community.
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