March / Design Means Business / Business + Design

This Event has now Sold Out.

AGDA Design Means Business event series presents...


Business + Design
22nd March
6pm - 8.30pm
Clemenger Auditorium NGV

Speakers

Australian Open + Landor
Notel + Self-titled
MLC + Push Collective

Hosted by Richie Meldrum, Yoke

Members - $35
Public - $65
Students - $25


AGDA's Design Means Business speaker series is back as part of Melbourne Design Week after a string of sold-out events in 2016.

An exploration into the inner workings of the design industry, the Business + Design event will focus on the power of creative collaboration, unveiling the fascinating working relationships between three exciting and diverse organisations and their respective design agencies.

Telling the story of real life projects from both sides of the buyer / supplier spectrum, the organisations will talk about the challenges their businesses faced and the objectives they wished to achieve through design and communication. The agency will demonstrate how insight, strategy and creativity led to the final design solution. Together they will prove how business plus design can equal success.

 

Notel + Self-titled

James Fry - Notel

James is not a hotel owner. Having no background in the hospitality industry, James decided to travel to the US, source six original 1970’s Airstream trailers, ship them back to Melbourne and relocate them onto the rooftop of the CBD car park he’s owns and runs. Thus creating Notel, one of the most unique forms of urban accomodation in the world. 

Jake Smallman – Self-titled

Jake is Creative Director at Self-titled, a creative agency based in Melbourne. The studios skills extend across brand, design and communications to spatial and digital design, but at the heart of each project lies clear, effective communication underpinned by a strong, driving creative idea.

The Project

Self-titled worked alongside James to define a strong brand for Notel that would ensure the project had longevity beyond the initial novelty. The project considered the entire brand experience, including naming, visual identity, art consultation, digital and spatial design. 

 

Australian Open + Landor

Jo Juler, Tennis Australia

Jo is Head of Marketing for Tennis Australia and has led the brand communications for the Australian Open since 2012. In 2015, she was tasked with executing the bold ambition of a rebrand for everyone’s favourite Grand Slam. Prior to this role she held senior marketing roles at Melbourne Football Club and Melbourne and Olympic Park Trust.

Nick Davis, Landor

Nick is Managing Partner for Landor in Melbourne. He joined the agency in late 2015 and the Australian Open rebrand project was his first client assignment. Nick has a strategy background and before Landor was with Interbrand for 5 years, where he led significant branding projects for Australia Post, AGL, Australian Theatre for Young People, Medibank and World Vision.

The Project

Each year the Australian Open kicks off the Grand Slam series, bringing tennis thrills and spills from Australia to the world stage. Although ‘served’ well by its previous identity system, it presented limited scope in physical and digital brand activation. Landor and Tennis Australia partnered to reimagine a modern, dynamic and flexible identity that ensures the AO presents powerfully as a modern sporting event and entertainment brand.

 

MLC + Push Collective

Jackie Grundell, MLC

Having spent the last decade in senior roles on both client and agency side, Jackie is a brilliant manager of strategic and creative minds, and a passionate advocate for the role that creativity can play to help transform brands. Jackie managed the MLC rebrand project across brand strategy, identity, advertising and marketing, and subsequently became NAB’s Head of Brand and Digital (Wealth).

Ken Shadbolt, Push Collective

Happiest when switching between big picture thinking and intricate design details, Ken is the co-founder and Executive Creative Director of PUSH Collective – a team of researchers, strategists and creatives with a shared belief in the power of branding to transform organisations. Ken spent over 20 years as part of a global brand consultancy, and is now leading projects at PUSH for NAB, HCF, ACU and the highly-successful AFL Women’s competition.

The Project

MLC had a brand problem. While its traditional values of family, safety and security had served the brand well during the GFC, there was an imminent need to shift brand perceptions towards something more interesting and to appeal to more affluent customers. So together PUSH and MLC set about injecting intelligence and wit into this old school brand, while searching for new ways to leverage the brands iconic heritage.

 

Hosted by

Richie Meldrum

Richie is the Creative Director at Yoke, a Melbourne-based design and brand agency. He has helped create award-winning websites, digital products, brand projects, creative campaigns and strategic design thinking for clients including KPMG, NAB, Australia Post, Fujitsu and Museums Victoria. A regular writer, commentator and guest speaker on a range of topics spanning design, digital, arts, media and culture, he is also a DIA Graduate of the Year judge and mentor and the current Vice Chair of AGDA Vic.

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March 22
6:00PM

$65 - Ticket
$35 - Member
$25 - Student