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Earlier this year Creative Artists Agency (CAA) signed up to represent Lara Croft, the virtual character created by Eidos Interactive in the Tomb Raider series of games and the movie.
Another small but important step towards a world where "designed things" have pervasively recognised value.
Who, or what, will come next?
BBC
http://news.bbc.co.uk/hi/english/entertainment/new_media/newsid_1999000/1999174.stm
International Herald Tribune
http://www.iht.com/articles/58491.html
ZDnet News
http://zdnet.com.com/2100-1104-918825.html
Eidos Interactive
http://www.eidosinteractive.com/corporate/pressinfo.html?prid=163
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The views expressed this article are not necessarily those of AGDA. Please note that the information in this article is the opinion of the author only. I can therefore accept no responsibility for actions taken on the basis of this information. Copyright Andrew Lam-Po-Tang (andrew@lam-po-tang com), 1998-2008. Permission is granted to freely copy this document in electronic form, or to print, for personal use. Reprinting for non-personal use will require the express permission of the author (which I will generally be very happy to give).
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