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by Andrew Lam-Po-Tang
Does the end of the dotcom boom and the recent global economic downturn spells the end of funky company names? This article argues for a resurgence in 'gravitas' in corporate naming, based on some analysis by Enterprise IG.
For those of you in branding and corporate identity, are you experiencing a parallel reduction in clients' apetitie for adventurous design solutions?
Bear market spells end to wacky names
Financial Times (www.ft.com); Jan 21, 2002, By RICHARD TOMKINS
http://globalarchive.ft.com/globalarchive/article.html?id=020121001219
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The views expressed this article are not necessarily those of AGDA. Please note that the information in this article is the opinion of the author only. I can therefore accept no responsibility for actions taken on the basis of this information. Copyright Andrew Lam-Po-Tang (andrew@lam-po-tang com), 1998-2008. Permission is granted to freely copy this document in electronic form, or to print, for personal use. Reprinting for non-personal use will require the express permission of the author (which I will generally be very happy to give).
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