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by Andrew Lam-Po-Tang
My head is still spinning from the utterly stupendous AGDA 4th Design
Conference at Coolum, which finished yesterday, so I'm not going to write
about it until the data dump settles down into some semblance of order
(I'm a bit slow on these things sometimes). If you want a great 'first
impression,' take a look at Martine Zajacek's article in Design News.
Over coffee today, a colleague and I were talking about the way people
react to certain types of questions. While what we discussed is not
peculiar to designers, I though it'd be fun to share some thoughts and
maybe get a reaction.
So how do designers react when they are asked a question about a
non-design issue? Say, something along the lines of, "so what are we
going to do about getting the business community to recognise the value
of design?" or, "how are we going to get all these members to vote in the
ADP project?"
Sometimes I get the impression that two reactions occur - guilt, and then
suspicion. There seems to be a vague sense of guilt, like, "oops, maybe I
should know the answer to that one," followed a little while later by,
"hey! surely someone is in charge on that one."
I dunno, is that the way it works? I have my own guess - that the answer
to, "who is in charge here?" is often, "nobody special." That is a good
thing, because I read it as a sign of democracy in action. For me, the
other way of saying, "nobody special" is, "we all are."
I said I wouldn't but now I will (talk about what happened at Coolum).
I'll take the example of one of John Nowland's favourite subjects,
building up one's knowledge of the design language. How does that happen?
At Coolum, it happened when the speakers discussed projects and answered
questions from their colleagues about how the projects happened. It
happened at countless casual conversations between the 150+ delegates and
speakers over a three day period. Yes, it is a semi-random process, but
that doesn't make it any less real. All of those delegates came away with
an enriched view of the depth of design language. And back in their
respective studios, they are talking, thinking and acting out that
enrichment. So the whole of Australian design community benefits. Okay,
you personally may not feel its effects today, tomorrow, or even next
year. But at some point you will.
It's not a particularly dramatic example, but then most of them aren't.
Society moves slowly because people change their minds slowly (mostly),
and then you have to allow time for those people to talk to other people
and get them thinking to. To speed up the process, we would all have to
spend most of our time: a. soaking up new thoughts and facts and; b.
sharing those thoughts and facts with others without prejudice.
I'll be a little aggressive here (if you don't mind). I think that
designers, in areas outside of design, are pretty conservative people.
That means they don't like to change their mind that often, especially
about the way the world works - whatever that is. And that's why we get
the guilt-and-suspicion reaction to questions we don't have the answers
for.
Why am I going on about it? Because I think it's much harder to learn
about things if you constantly feel guilty about not knowing things.
Relax! We're ignorant as hell about a lot of things, but that's the
pleasure of it, not the pain. Move on, say "er, what does that mean?" or
"so how does that work?" Life's too short and there is way too much fun
out there to be had to waste time worrying about what you don't know. It
works for me.
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The views expressed this article are not necessarily those of AGDA. Please note that the information in this article is the opinion of the author only. I can therefore accept no responsibility for actions taken on the basis of this information. Copyright Andrew Lam-Po-Tang (andrew@lam-po-tang com), 1998-2008. Permission is granted to freely copy this document in electronic form, or to print, for personal use. Reprinting for non-personal use will require the express permission of the author (which I will generally be very happy to give).
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