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by Andrew Rino Carraro
Another reader responds to The designer's dilemma
" I am in my final year of a degree in Graphic Design and I am becoming
increasingly concerned! I seem to produce work that my lecturers love but
clients don't "
Which uni do you go to? let me into the secrets of lecturer happiness. Do
you ever challenge their Ideals, thoughts & design processes.
" Almost 100% of the time I am told by lecturers that I come up with
exactly what they are getting at -that my work goes beyond the brief and is
creative and original "
Do you think that just because the lecturers say it is the right solution,
it is? Does the design equate to a resolution? Does the brief require you to
go beyond it? Do you believe in yourself?
" I am also in my final year of a degree in Graphic Design and I am equally
concerned at this issue! "
The problem for me is that I believe that lecturers are lecturers, and
remain lecturers and that is good but they are not the be all and end all
of design? Some of the best designers don't have academia to back them up
and may in fact be former engineers or a professional cheese cleaner.
In my case the clients are quite happy with what I do and in some cases the
lecturers aren't!! And I rarely sacrifice my passion for design.
pensare! (think)
I say go with what your heart tells you, believe in what you do and learn to
survive.
My thoughts:
 "Learn to Unlearn" & "Teach to Unteach"
regards,
Andrew Rino Carraro
4th Year Design
University of Newcastle
andrew.carraro@studentmail.newcastle.edu.au
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The views expressed this article are not necessarily those of AGDA. Please note that the information in this article is the opinion of the author only.
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