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Free Pitching
Free pitching is a persistent problem for professional graphic designers. AGDA has prepared this Practice Note to explain the problem, present some views from leading designers and propose a solution that works for both clients and designers.
AGDA Anti-Free Pitching Register
Join us in publicising AGDA's efforts to raise the level of graphic design practice in Australia by submitting your name to a register.
Designer selection
Selecting the right designer is the very first step a client can take to ensure that they receive appropriate servicing of their graphic design needs. AGDA has prepared a draft document outlining our recommended designer selection process that is available here as an Adobe Acrobat PDF file. The publication also includes a simple and pragmatic checklist for evaluating your potential designers.
And from our Observations column, articles that are specific to client management...
We all know design is important, but why?
Articulating the value of design so that clients can understand.
Marketing 101
Getting to know your clients.
Marketing 102
Putting design to work in the marketing process.
Client base strategy
The kind of problem you wish you had.
Who should manage the client?
Are you working WITH or FOR the client?
What they want...
Yet another of the client's deepest, darkest desires!
Climbing the ladder
Junior clients, friend or foe? [98869]
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